Les Konley
Les Konley, Lead Developer
A word about search engine registrations
I would like to speak from experience and impress upon you the importance of properly registering your company's website with the search engines and what it means to you and your company.

Today, there are many services out there advertising to register your company's webpage "instantly" with hundreds of search engines, in some cases with over 550 of them. As far as I'm concerned, those services are selling the cart without the wheels. It is actually a dis-service to register your site without also consulting you about the keywords and key phrases that your potential customers are likely to use to find you on the net.

If you bother to register the pages of your site with the big search engines without taking into consideration how to design it to take advantage of the unique indexing methods of each search engine, then you're wasting your time. We did something similar here before we knew any better and got absolutely no results. You might as well place your company's phone number in a phone directory in China and expect to get calls from it. It's just not worth the time or effort without doing it right.

When we took the time to learn how to effectively register with the "Big 6" search engines, and meticulously tuned the code of our webpages, we got results that blew the springs off our site visitor counter. Now, if you have the time to figure this all out for yourself, then the first step you should take is to visit Bruce M. Clay's site which has some of the best free advice for search engine rankings found anywhere.

On the other hand, we already have experience using all the best methods for search engine placement and have spent the time getting to be good at it. We have combined techniques from several experts which can almost guarantee to get your company's website to list on the first page of search results with the keywords or phrases that your potential customers will use to find you. This service is much more valuable than having a third party company blindly register your site, regardless of how many hundreds of places they do it.

All this means that your customers will actually find your website when they look for it. In a short amount of time, your site will begin to pay for itself. And since your website presents the image of your company to anyone who wants to see it anywhere in the world 24 hours per day, ESI Website Services could help to ensure that it looks as professional as possible by developing it for you.

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