N O R T H E R N   I L L I N O I S   B U S I N E S S   A S S O C I A T I O N
THE
COMMUNICATIONS INSTITUTE
Try this checklist. Do your company communications:
Conduct business effectively?
Do the official and everyday messages your employees write get the job done -- clearly, professionally? Or do employees spend too much time writing, correcting errors, making follow-up calls, conceding and paying for mistakes, rewriting documents, wrangling over ambiguous meaning, paying twice for doing one job?

Maintain good relations?
Do your messages motivate as well as communicate? Do employees embrace or mistrust internal correspondence, question implications, cringe during performance appraisal time?

Create the best company image?
Your attitude, image, and credibility are created by every message that leaves your organization, by phone, fax, email, print and in person. Marketing creativity is only as good as our employees' everyday communications with vendors, customers and consumers.

Expand business opportunities?
The best communications expand opportunities by selling a positive attitude. Do your communications take advantage of unconventional sales opportunities? How successful are current direct mail and marketing programs?
How'd you do? If you answered no to any of those questions, it's time to call NIBA, and to make sure you're sending the right message all the time.

Why choose NIBA's program?
Because NIBA is...
Local: We understand northern Illinois businesses; we -- and our facilitators--are here, easily available for follow-up.
Flexible: Public programs, on-site customized programs for any size group, and individual consulting to address specific company needs.
Cost-effective: Because NIBA is a not-for-profit association, costs are dramatically reduced.
Practical: Communication Institute programs are pragmatic -- designed on a business rather than an academic model, and the goal is always measurable success.
Experienced: NIBA has been in business since 1949, and our training programs are among the most successful in the nation, with over thousands of graduates.
CONSULTING
COMMUNICATIONS AUDITS
An evaluation of your company correspondence, marketing materials, reports, HR policies, sales letters, customer correspondence, company newsletter--all of the written communication you use internally and externally. Ask for an overall evaluation, or a critique of a single document. You'll receive a one-on-one report and written evaluation with recommendations from our professional consulting network.
EDITING & WRITING SERVICES
If you don't have the time, staff, equipment, energy or expertise to write your own critical documents, NIBA will write, manage, edit and produce it for you. We have a wide network of professional writers, editors and graphic artists. Call us for help with:
In-house & customer newsletters
Speeches
Direct mail and customer letters
Business-to-business advertising
Training manuals
Computer-user manuals
Job descriptions
Brochures, flyers, announcements
Job announcements
Policy & procedure manuals
Specifications
Labels & package inserts
Business plans
Proposals
Statements of qualifications
Standard Operating Procedures
COMPANY STYLE GUIDES
Develop consistent standards and procedures for creating and maintaining a unified company image in correspondence and documents.

NIBA editors will design a print or electronic guide to outline your company standard for page layout, letter and report format, language and grammatical preferences, production techniques. Eliminate inconsistencies, streamline operations, save money and reinforce your professional image.

TRAINING
PUBLIC SEMINARS
Attend the regularly scheduled public programs at our Learning Center in Palatine.
Effective Presentations
Corporate Writing Brush-Up
Working The Phones
Writing Skills for Support Staff
Effective Proposal Writing
Writing Company Newsletters
Advertising & Sales Letters
Proofreading & Editing
The Rules: Grammar & Usage Refresher
CUSTOMIZED ONSITE TRAINING
NIBA offers a full range of communication training, delivered one-on-one or to groups of employees -- on-site at your facility or in our Learning center.
The Mechanics
Corporate writing brush-up
Writing for Support Staff
Grammar & Usage
Proofreading & Editing

Listening Skills
Working the Telephones
Presentation Skills
Email & fax: Professionalism & Protocols
Telling Your Story
The In-house newsletter
Speech Writing

Writing for Trade Publications
Mission Statements & the Company Vision
Talking to the Customer
Direct Mail & Sales Letters
Credit & Collection Letters

Customer Newsletters
Business-to-Business Advertising
Talking to Yourself
Policy & Procedure Manuals
Writing Job Descriptions

Proposal & Report Writing
Marketing & Strategic Plans
Writing Performance Appraisals
Call us today for a proposal. We'll be happy to meet with you, show you some samples and send you background information on the communications professionals who deliver NIBA services. And we'll be happy to help you get your message out, the right way.

Also inquire about other programs, including the Supervisory Development Institute, the Institute for Management Leadership for executives; human resource and management seminars, ISO 9000 training and customized programs to meet your specific needs.


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Northern Illinois Business Association
625 North Court, Suite 300 - Palatine, IL 60067
Office (847) 963-9860 - Fax (847) 963-9861
Send e-mail to: niba@niba.com
NIBA